Description
A picture paints a thousand words? Perhaps - but will it be the right one-thousand words (that the picture paints)?
Well-considered and presented words allow you to reach clearly-defined markets and targets - and to present them with the desired message. You can draw from the richness of our language to find words that attract, entertain, convince and convert.
Unlike images, you know where you are with words because you don’t have to leave anything to chance. When you are a copywriter, a good copywriter, you don’t think about these things in such a precise way. You simply do what's required. Instinctively.
And when the copywriter concerned is Richard Squirrell (ad-hoc) - someone who has given the greater part of their adult life to copywriting - you can be confident that the approach Richard devises to promote your product, your service - your enterprise - will be well thought-out and effective.
From time-served advertisement - appearing everywhere from local paper to international magazine - to today's internet-driven website, Richard can be there for you with the copywriting to suit.
Richard has great experience in all the principal forms of advertising-based communication - established and current. And it is experience that sees him go beyond ad and website creation into radio, tv and cinema commercials, corporate video, and print material (e.g. leaflets, brochures, flyers) - in all sizes and levels of finish.
Richard can also be counted on to create strong positioning statements (they can make one company stand out from others that are quite similar) and can deliver effective writing in a more journalistic vein - such as press releases and editorial pieces on every possible subject.
And that's not the end of it. If desired, Richard can take the words he creates and put them into the finished format required. Complete in every detail.
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